5 Steps To Build A Tribe of 1000 True Fans

Are you an affiliate marketer? Here is good news: You do not need millions of customers to earn a full-time affiliate marketing/ online income. In this post, you will learn how to earn $100,000 per earn with a tribe of 1000 devoted fans. At the end of this post, I will give you step-by-step instructions on how to build a 1000 fan base on Instagram.

1000 True Fans Jango Longhurst

1000 Devoted Fans = $100,000 per year Formula

Kevin Kelly is well-known for his theory of 1000 True Fans and his theory has been proven time and time again.

This is the theory in a nutshell as it applies to Affiliate Marketing:

You don’t need a million dollars or a million customers to earn a comfortable living. You only need 1000 true devoted fans. This is how it works. If you can build a tribe of 1000 devoted blog/email subscribers who will buy $100 per year from your affiliate links, you will earn $100,000 per year. (1000 x $100 = 100,000).

crowd walking on sidewalk


What Is a True Fan

A true fan is defined as someone who will purchase anything and everything you produce. In the case of affiliate marketing, a true fan would be someone with which you have developed know, like, and trust relationship with your niche expertise. A true fan trusts you so much that they will buy anything that you believe in and recommend that they buy.

So you have your blog going you have several niche-related posts and you are posting on a regular basis. You have a pre-sale page dedicated to your number one recommended product or service. You have a free giveaway and an opt-in page to build your email list with an autoresponder service. Include a Thank You email that includes a no-brainier low priced, high-quality product (that turns subscribers into buyers) follow up with an autoresponder sequence that offers additional help.

Now it is time to go to Instagram and start to build your 1000 fan tribe.

1000 Fans in 90 Days

If you are willing to devote a couple of hours per day for the next 90 days, you can build an Instagram following of 1000. They will not all be devoted true fans, but it is a start towards your ultimate goal of 1000 true fans. You must nurture them with value-packed, quality content. Woo them with free content that can help them solve their problem. Survey to discover pressing problems and address those problems with solutions.

Instagram Strategy

To gain 1000 followers in 90 days this is how the math works:

1000 / 90 = 12 per day on average. Some days will be less, some days will be more as the momentum begins to take effect.

The best number to strive for in 84 per week (90 days = 12 weeks).

Follow 12 #hash tags per day, leave 10comments/likes on each one of the 12 #hash tags. Leave comments in a conversational tone, give helpful information, links to blogs post that is helpful. (don’t just post a few emojis).

You can’t be lazy – You have to put in the time and energy. You can complete this daily task in an hour or two.

This is a proven technique that Adam Ivy shares in one of his YouTube videos. Watch the entire video for the complete details.


There you have it. A proven method of gaining 1000 Instagram followers in 90 days. Get started today, Do the work. Stay in touch with them. Survey to find their pain points. Publish quality content to help them elevate their pain (help them solve their problems). Build know, like, and trust with plenty of free help, Get them hooked, and when the time is correct offer a paid solution, and your true devoted fans will buy. Continue to nurture and they will buy again and again.

P.S. Additional information on building your tribe

For additional information on building you 1000 true fans, I recommend Jongo Longhurst’s book entitled:

1000 TRUE FANS the beginner’s guide to earning a living using the 1000 true fans model.

Jongo’s book is available on Amazon, Kindle and everywhere books are sold.

Another valuable resource is Meera Kothand’s book;

Your First 100: How to Get Your First Repeat Customers (Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing orĀ  Selling

Here is a link to Meera.

Thank you for reading. Please leave a comment expressing what you think. Let me know how I can help you achieve your affiliate marketing goals.

And be sure to visit Who Is Tom Caldwell to get an intimate look inside of my world.



10 comments on “5 Steps To Build A Tribe of 1000 True Fans

  1. Henderson

    Wow, great post. I really enjoyed reading everything. I didn’t know that one could make such huge amount from just using Instagram to make trusted and true fans. This strategy looks really good and I think I can emulate it since I just started affiliate marketing myself. I’ll definitely buy this book and check out the strategy in full details. Thanks for the informative write up.

    1. Tom Caldwell

      Henderson thank you for sharing your thoughts. Yes, the Instagram strategy is a stretch, but I think it illustrates the point that with diligent work on promoting your content, you will build a loyal following of fans. Here’s to your success, Cheers.  

  2. RoDarrick

    Wow! This is great for me. Though I’m still a rookie affiliate marketer and I am yet to start making sales on my blog yet. I would like to ask that, are this steps advisable for a rookie marketer to make use of? Or is it mainly for established marketer?

    Since it is like a blueprints to follow to success by building a worthy list of converting followers, would it be niche central or providing general information?

    1. Tom Caldwell

      RoDarrick Thank you for your question. I think building a list is for every blogger but, there is room for opinion as to the correct time to start building your list. Some teachers say start day one. I say your first priority is to publish 50 quality, value-packed blog posts as quickly as your time permits.  At that point, you should be receiving traffic to your site and can slow somewhat on writing posts. Then you can devote time to learning the skill of building your list.  To your success, Cheers.

  3. Faheem

    You know, I like this idea. But at the same time, there’s another element to it. If you can aim for 1000 followers in 90 days, then how much can you hope to achieve with more days? This will depend on the niche you are in, but I have seen how many cosmetic blogs do this so this can definitely work if the need you are solving isn’t a one time only need, but a constant need (the need to look good).

    1. Tom Caldwell

      Faneem thank you for the comment. I value your input. I agree 1000 followers in 90 days may not work for every niche. However, I do believe it will work for most niches, Best wishes.

  4. The Neuro Nerd

    “What is a True Fan”…You sure did put a lot in that nutshell.  Everything I need to do but don’t know how.  

    Does the 1,000 fan following have to be from one source?  

    Boy you’re not kidding about “not being lazy”.  You really got hit it hard and stay on it!  Can it really be done in 90 days?

    Getting the content written is a biggie and can be a little difficult for us newbies, but don’t give up, it will pay in the end.

    Thank you for the book suggestions.

    1. Tom Caldwell

       The Neuro Nerd, your 1000 fans will come from multiple sources of promotion. 90 days is a real challenge for most especially if they are building their business part-time.  Affiliate marketing is a lot of work, a fact the many “Make Money Online” gurus fail to mentions. Hang in there, keep your chin up, don’t lose faith. Success will come when you least expect it.

  5. Richard Brennan

    This looks every intriguing, Tom, and I may well give it a try. 

    I’m a bit ‘behind’ on Social Media and have never really looked further than Facebook. 

    I can see why you say you have to be focused, as there’s so much potential for distraction on social media. How long did it take before you started seeing the kind of results from your efforts that you share with us here?

    1. Tom Caldwell

      Richard I appreciate your comment and question. It took me several months of concentrated effort and I am still working it. My experience is that social media is only one part of a total promotional plan. Each component contributes a small portion to the overall traffic that your website receives. Social media is kind of a short term type of situation because your post is only seen for a few minutes before it goes out of sight on your roll. So multiple posts are required daily,  None the less a vital part of the over the picture. 


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