When the question is asked “How do I choose a niche for my Affiliate Marketing blog?”, the conventional wisdom states “Choose a niche that you are passionate about.” I do not agree. What if you chose as your niche the hobby ‘raising grasshoppers for fun and profit”? You may spend a year filling your blog with your heart felt passionate content and then only to find out that there is only a hand full of people in the world who are interested in raising grasshopper and the majority are 6 years old. How much money do you think you will make? 0f course that would not be a profitable niche. In this post I will show you how to choose a niche based on a combination of your interest and profitability.
What is a Niche?
A niche is an audience that has a certain interest in common.
Passion vs Profitability – Profitability is the Secret
Would you rather follow you passion and choose an obscure niche tht has a small audience, who may not be willing to pursue said passion? Or, would you be willing to choose a niche that has a mass appeal for people who have a burning desire to spend money within that niche?
Paul Scrivens of the Obstacle.co website says:
“I do think you can make money in almost any niche that you decide to enter. However, some niches are a LOT easier to build an audience and make money with than others.”
Basically the point I am trying to make here is this: Choose a niche that you have an interest in but, not necessarily a passion. Let me put it another way, choose a niche that has already proven to be profitable and which you have an interest in. You do not have to be passionate about the niche. Just have strong enough interest in it to allow yourself to be able to research and compose valuable content that answers the burning questions that people have within that niche
Do not fall for the mindset of believing that your passion is going to lead to money. Instead, choose a niche that has been proven to be profitable and learn to be passionate about it because it earns you the money to fulfill your dreams and goals.
But, I just want to help people.
I respect people that have a servant’s heart because I too am a people pleaser. I derive great joy in helping others in their hour of need. Here are two examples, which will have a greater impact Long term?
” Is it better to start a blog in a niche that you know you can make money in so the later on you can help even more people or does it make sense to start a blog in a passion niche that won’t make much money but, will help a few people now?” -Paul Scrivens
Here is the answer; more money will allow you to help more people.
When considering a niche, Ask yourself these question
- Does it have a big audience?
- Is there potential for traffic?
- Does the audience have purchasing power?
- Is there opportunity for affiliate marketing?
Here is a list of the most Profitable niches
- Health and fitness / Weight Loss
- Beauty / Fashion
- Dating / Relationships
- Self Improvement / eLearning
- How to Make Money / Finances
- Lifestyle /Travel
- Technology / Electronic Gadgets / Gaming
Niche Down after you Choose a Niche
Contrary to what the blogging Gurus say, it is not imperative to niche down but, it certainly helps facilitate your success.
Niching down means having a clear focus on who your ideal target customer is and aligning your marketing (and content) to match.
Niching down also means aiming at a specific group of people within your chosen niche. This helps you laser target your content and affiliate offers to their exact questions and desires. This in turn helps build audience loyalty and increases Search Engine Optimization (helps people find your blog/website on Google search).
Examples of niching down in a given niche:
Niche – food / sub-niches – minimalist Baker, vegan, sugar free, low cholesterol, sea food.
Niche – Weight Loss / sub-niches – for pregnant women, men over 40, women over 40, brides to be.
Niche – Beauty / sub-niches – teens, college age, over 40, over 50 and beyond.
Niche – How to Make Money and Finances / sub-niches – on the internet, dropshipping, franchisees, side hustles, how to save money, save for retirement, life insurance, stock market, commodity trading.
I hope you get the point.
Two equally important Facts to consider
To succeed within a niche you must provide value. This seems to be obvious but it’s the thing that many beginning blogger fail to provide.
Your job as a Blogger/Affiliate Marketer is to write valuable content that people want to read and relate to so much that they share it. Consider this:
Fact Number 1 – Will you be willing and able to research, write and possible experiment to gain experience in order to publish a level of content that people will want to read and share. Share being the key factor to judge whether or not you provide valuable content?
Fact Number 2 – Are you willing to put in the time and effort into this niche to write content that people are searching for?
If you aren’t willing to write content that people are seeking and are willing to share then you will not gain traction in that niche.
If you nail these to things, making money in that niche will be a lot easier.
Research the Audience
Before you make your finial decision on a niche, research the audience. Is it an audience that you can relate to? Do they have a type of personality that you are comfortable dealing with? Because some niche audiences are very vocal, will you be willing to deal with their comment and questions?
Consider your limits
Everyone have a limit. Will your limits allow you to pursue a given niche or would another niche be more suitable for you? The required time investment for some niches is considerable more than others, especially if the niche in technical in nature.
Consider Trends as will as historical change
Every niche changes over time. Your ability to write content that is timely to the current trends, reader’s likes/dislikes and situations within that niche are something that you must give thought to. Do you have access to the research material that is necessary for writing the content.?
Many would be niche bloggers worry and fret over choosing a niche way to long. This only leads to paralysis. Now is the time to take action! Nothing worthwhile is accomplished without action. Do your homework as instructed in this post and go ahead and make a decision within a couple of days. Do not waste weeks or months trying to make up your mind. Make your chose and go for it, Put in the work and see how it goes. Bear in mind that your first niche will probably not be your last. “Just Do It!”
Thank you for taking time to read this article. I truly appreciate it. Please leave a comment or question. Comments and questions help me provide relevant content to my reader.