In this article, I will share the secret that all successful affiliate marketers used to build their business but, very seldom share with the public, “That secret is the 80/20 Rule.” Proper Promotion is the Guarantee to Affiliate Marketing Success. Additionally, I will share with you several training videos on free promotion sources. Keep reading and at the end, I will reveal the two best promotional sources and suggest training for these sources as well.
I say “Content is no longer king,” tongue-in-cheek. Of course, there is no substitute for well researched, informative, helpful and opinionated content and lots of it on your website. Content is the first secret to affiliate marketing success. But, Content Promotion is the second secret to success in online marketing. The reason I say that promotion is the second secret to success is the fact that there are approximately One and a half Billion (1.5 billion) websites and blogs on the internet as of the writing of this post. That is one website for every seven people on planet Earth. The website Hosting Facts estimates that over 4 million blog posts are published every day and the figure is growing. This is an insane amount of content! “The 80/20 Rule” is the new key for success in Affiliate Market is the 80/20 Rule.
The 80/20 Rule states “Promotion is the King. ” Write less content, promote your content more.” 20% of your time is spent writing quality long form, helpful, practical, entertaining, awe-inspiring and credible content and 80% of your time are spent promoting the content that you have written. This rule primarily applies to well-established websites which have tons of content already, however it is never too early to start promoting your content. I encourage beginners to promote as well.
With so much content on the internet, it is almost impossible to be found when you rely on organic search alone. It is absolutely critical that you spend a majority of your time on promotion in order to stand out from the crowd and get eyeballs on your content and affiliate links.
There are two categories of content promotion and they are Paid and Free advertising.
Paid promotion being Google Absence, Bing Ad, Promoted Posts, Display Ads, Social Media Ads, Sponsored Ads on other authors posts, re-targeting, etc. All of these types of ads require a steep learning curve, a healthy monetary investment, a lot of trial and error experimentation. Paid promotion is best left for advanced internet marketer.
Free promotion includes but is not limited to Facebook, Instagram, Pinterest, Twitter, Linkedin, YouTube, Media Groups, Quora, Reddit, Forums/ Communities, guest Posting, Podcast Interviews, partnerships with others in related niches, webinars, email marketing, ask happy customers to leave comments, share your content and write reviews, updating your website content regularly, build relationships with more successful bloggers in your niche by offering a free service in exchange for an ad or sponsorship and last but not least quality and consistent branding. Use every opportunity to get your name/content out there. However, do not spam. Promote your content according to the rules of the platform.
When I say “use every opportunity to get your name/content out there”, it is best to start with one type of promotion and master it and when you start to get some traffic juice and sales then choose another promotion type master it, rinse and repeat
The folks at Income School expressed their opinion about Neil Patel’s video.
“His comments ran totally contrary to the principles we teach that have brought success to bloggers all over the world. Because of this, we want to set the record straight and discuss what we have found to be a winning SEO strategy.”
Take a look at their video.
Quora is the best and simplest promotion strategy to begin with.
What is Quora?
” Quora (/Kwo:ra/) is an American question-and-answer website where questions are asked, answered, and edited by Internet users in the form of opinions.”
There are questions about every possible topic imaginable. For questions that relate to your niche and provide helpful valuable answers. When appropriate, link to helpful posts on your blog and well as helpful posts of other bloggers.
Do not spam by posting affiliate links! This will get you banned immediately.
With time, you will begin to establish yourself as somewhat of an expert and you will begin to get traffic to your blog or YouTube Channel.
The best practice for Quora is to answer 5 questions per day. This should take about one hour. Let me repeat myself “Do not post affiliate links within your answers, do mention your website occasionally but, only once in about every 10 answers. This way you will not get your account banned.
Watch this video training for Quora.
Pinterest is another Free Traffic Source.
Here is what Suzi Whitford of How to Start a Mom Blog say of Pinterest:
“As a consumer, when you’re on Pinterest, you’re planning future birthday parties, a dinner for a special occasion or a new wardrobe.
For bloggers, Pinterest is gold.
Consumers are looking blog posts on Pinterest, They want your recipe on the best chicken pot pie. They’re looking for your top tips for new moms. They want to find your blog.”}
Paul Scrivens is another trusted Pinterest Free Traffic expert and here is what he says:
“Pinterest success always starts with ONE person clicking on a pin of yours and visiting your site (blog), if they like what they see and they want to save it, then they will.
If they don’t like what they see then they will move on.
It’s very easy to forget this fact. If you can’t get one person to save your pins because they love your content, then how do you expect to get 1000s of people to save your pins?
So, before you even bother with Pinterest you need to take a look at the value that you are creating(on your blog) and be honest with your self.
There are two questions you need to ask yourself when looking at your site (blog).
1. Is my content valuable enough that people will want to save it?
2. Is my content something that people are searching for?
When you nail these two things, then finding success on Pinterest becomes a lot easier.”}
Here is a link to one of the best Pinterest training that I have found. This video is Part 1. Just click anywhere on the image to play the video.
If you have been around social media for a while you may know that Instagram is owned by Facebook. This, of course, makes Instagram a power player on the internet.
Depending on your niche, Instagram is maybe an excellent source of free traffic for your blog.
To determine of Instagram would be a good fit for your niche simply create an Instagram account and do a little research for your niche.
Search inside Instagram for your competitors. See what they are doing and if it looks like they are having success with Instagram, then you should start to experiment.
Take what you have learned from your competitors and put your own spin on it. Interject your personality, style, philosophy, and humor.
Here is an excellent training video from one of the Wealthy Affiliate Mentors:
The problems with Facebook is that there is usually no Buyer Intent. Most people are not on Facebook to buy things. They are just there to waste time. I have never been a big fan of Facebook for the promotion of my affiliate marketing business.
However, many people swear that Facebook Groups are beneficial. As far as Facebook Groups are concerned I think it depends on your niche. Some niche probably will benefit from Facebook. You must do your own research to determine if Facebook will be a viable promotional source for your particular niche.
I have included this video training about Facebook for your convenience:
Do not neglect the power of Twitter! Twitter is a powerful traffic generation tool that is often overlooked by bloggers.
Here are a few important tips to follow when you use Twitter. These tips are provided by Anthonyhu via Wealthy Affiliate
Ensure your profile on Twitter links to your website and add URL to your profile.
1. Create attractive headlines.2. Find the best times to share.
3. Recycle tweets
4. Include #hashtags.
5. Leave some space in your tweet so that your audiences can easily retweet without cutting and pasting.
6. Try to add value to your audience.
7. Prepare some quotes, in case you have no content to tweet, quotes are a good way to encourage a twitter following.
8. Tweet images and pictures.
9. Encourage your audiences to share your content.
Watch this video for additional training and discover the power of Twitter for your traffic generation.
For certain niches, Linkedin can be a valuable promotional outlet. Any niche that is Business to Business will profit from a healthy Linkedin presence.
The cold hard fact is this: More and more internet users are consuming their content via video. YouTube is the number 2 search engine behind Google (Google owns YouTube). Now is the time to learn how to promote your text-based content via YouTube.
In the introduction I mentioned I would reveal the 2 best Promotional Sources, will YouTube is the second best.
In this video training, Antoine Depont explains How To Grow Your Business With Video:
Even though SEO may not technically fall under the category of “promotion”, SEO is still where all website traffic begins
Search Engine Optimization is your number one source of FREE TRAFFIC.
The video below is the best Training on SEO that I have found, bar none. Click the image to watch the video. Don’t forget to take notes.
Start with premium quality content, optimize it properly for search engines. Choose one of the promotional sources that I have shared above, put the training into actions once you have mastered it chose another promotional source and do the same.
Get comfortable creating video to promote your content. Keep in mind that there are various methods of creating a video. You do not have to be in front of the camera unless you choose.
If you need more training on writing awesome content and content promotion, join me at my favorite Affiliate Marketing Training Community.
If this article was helpful, please leave a comment. I am interested in knowing what traffic sources in which you have experienced success. Let me know if you are struggling to drive traffic to your site and I will try to point you in the correct direction.
Thank You so very much for visiting this article.
My sincere desire is to help you succeed as an affiliate marketer.