All successful marketers have an email list! They are constantly building, nurturing, and profiting from their email list. In this blog post you will learn the importance of an email list and how to start, grow, and generate increased income from your email.
If you have been around online marketing/ affiliate marketing very long you no doubt have heard the quote ” The money is in the list.” But more accurately the quote should be “The money is in the followup,” What good is it to build a list of several thousand email subscribers if you do not nurture a relationship with them?
Let us start by defining what an email list is.
Wikipedia defines an email list as:
An electronic mailing list or email list is a special use of email that allows for widespread distribution of information to many Internet users. It is similar to a traditional mailing list – a list of names and addresses – as might be kept by an organization for sending publications to its members or customers, but typically refers to four things:
a list of email addresses,
the people (“subscribers”) receiving mail at those addresses, thus defining a community gathered around a topic of interest.
the publications (email messages) sent to those addresses, and
a reflector, which is a single email address that, when designated as the recipient of a message, will send a copy of that message to all the subscribers.
I define an email list as follows”
An email list is a collection of email addresses that you have compiled through your website, blog, or funnel. These email addresses are from customers, visitors, or potential customers.
How valuable is your email list
Your email list is your most important asset. It cannot be taken away from you. Your email list is likened to owning property as opposed to renting a property from someone else.
Think of it like this, When you build a list of Messenger contacts on Facebook, you do not own that list. Facebook owns the list and can take it away from you at any time and for any reason. Facebook does shut down accounts all the time. The same goes with building a YouTube channel, YouTube can and does shut down accounts.
All your hard work is lost if you depend upon a rented property. This is not to say that you should not use Facebook, YouTube, etc. of course you should use every avenue that you can.
I am saying just don’t put all your eggs in a rented basket.
Build your list on your owned property.
15 Benefits of building your email list
These benefits allow you to increase your income via email.
- gives you more than one opportunity to sell.
- builds know, like and trust with your readers
- 10 times higher sales conversions than Social Media
- email is an own vs rent situation
- no one can take your list any from you.
- an email has a personal touch
- email is targeted
- email is customizable
- more people use email than social media
- email adds value to your subscribers
- Keeps your name fresh on your subscriber’s mind
- email is budget-friendly
- an email has a higher return on investment than any other form of traffic generation.
- email is action-oriented (every email should contain a call-to-action)
- email is measurable and scalable
When should you start to build your email list?
Start now. Preferable start from day one of your marketing efforts.
Conservatively speaking, what if you get one subscriber per day, that equal 365 email subscribers per year. This allows you 365 more chances to make a sale than if you had postponed building your email list. So start today!
Tools that you will need to build your email list
Assuming you already have a website or blog. (If you do not have your own website – get one for free here.)
You will need:
Email Management Provider
Commonly known as an Autoresponder.
What is an Autoresponder: a service or software that allows you to store email addresses and automate the delivery of your email messages to your list (stored email address).
There are many Email Management Sevices available. You have probably here of Aweber, Constant Contact, Sendblue, GetResponse, MailChimp, ConvertKit, etc. There are pros and cons to each. Price varies from one to another, and the price increase as your list grows.
I use and recommend Aweber. Get your 30-day free trial here!
Finale thoughts for increasing your income with email
An email list is a marketer’s most profitable asset.
All successful marketers have an email list and are constantly building, nurturing, and profiting from it.
Your goal is to build a list of people who want to hear from you.
Don’t be a spammer who constantly bombards his reader with hard-sell copy (an advertisement that uses a more direct, forceful, and oversells message) that provides no value to the reader).
Build know, like and trust
How do you build know, like, and trust? The website Define Your Hustle answers this way:
Be Yourself, let your presonality shine within your content.
Communicate with your audience through your blog post comments, emails and social media.
Ask questions and listen to the answers
Provide great customer services. When you need to help a customer do so with the upmost respect and kindness.
Solve their problems and deliver great service everytime.
Don’t be afraid to go the extra mile.
Read the whole article here:
Do include a soft-sell message within every email. (soft sell is an advertisement or campaign that uses a more subtle, casual, or friendly sales message. This approach is the diametric counterpart of a hard sell.
“Action takers are money makers.”
Get started building your email list asset today.