Search Engine Optimization For Beginners – illustrated guide

Search Engine Optimization is the best strategy for driving traffic to you blog/website. In this post I have created an Illustrated Guide For Search Engine Optimization (SEO) so that you can maximize your chance of ranking on page 1 of the search engines. Disclaimer: search engines are always changing their algorithm so, there is no guarantee, but if you will put your best foot forward, using the following techniques will help dramatically. At the end of the post I give you 3 bonus SEO tools recommended by SEO experts Neil Patel that will significantly boost your SEO ranking.

SEO diagram



Write an Introduction

What is an Introduction?

 “For bloggers the introductions basically the first paragraph that appears right below the blog post title. -Neil Patel 

The title grabs the readers’ attention but, the job of the introduction is to entice people to continue reading. Grab the readers’ attention with the Hook, use the Transition briefly to explain how the hook connects with the body of the post, and clarifies the title. The Thesis summarizes the topic and strengthens the reason why the reader should continue to read.

For more information on writing a winning Introduction click here.


Keywords in Title and Content

What is a keyword?

A keyword is a word or phrase that describes the content on your page or post and is used by bloggers and online content creators to rank a web page (in Google search) on a particular topic.

Use a keyword research tool to find relevant keywords for your niche-based content. There are several free keyword tools like KW Finder, Wordtracher, Google Keyword planner being the most common. If you are considering a paid keyword tool,   I use and recommend the Jaxy.




For the best SEO juice keep your title under 60 characters and include your long-tail keyword in the title.


Also, use your long-tail keyword in the first or second sentence.

What is a long-tail keyword?

Hubspot defines long-tail keyword like this.

 A long-tail keyword is a keyword phrase that aims to capture search traffic for a specific , often 3+ word search query. Long-tail keywords are used to target niche demographics rather than mass audiences.




Title Tag and Meta Description

What is a Title Tag and Meta Description?

The Title Tag is the title displayed on search engine results pages (SERPs) as the clickable headline for a given result and is important for usability and SEO (1)


The Meta Description is the page/post description that is shown within the Google search results.



Title Tag and Meta Description tell the search engines and people what your content is about, It is important to take the extra minute to fill in your Meta information, because if you let Google do it things can get messed up really fast

P J Germain explains it like this: ” The meta description of your page or post, while not be all that important to ranking but, can be incredibly important on click-through rates when your pages come up for Google searchers.”

Here is a video explaining Meta Information created by Marlinda. She is one of the mentors at Wealthy Affiliate. Just click on the image to play the video.


Insert at least one image

The use of images enhances user experience and helps your SEO value within the search engines.

The best practice is to use an image near the beginning of your post (above the fold). Insert additional images where appropriate.

Always put an Alt tag within the image.

What is an Alt tag for images?

ALT tags or ALT attributes are “alternative text ” for an image. ALT tags are used to describe the image or what the image is representing. One of the main purposes of ALT tags is for the benefit of visually impaired users who use screen readers’ when browsing. ALT tags are also used for those who surf the web with images turned off or users that have text-only browsers. As with many website specifics, ALT tags also play a role in SEO. ALT tags help search engines associate images with a web page ‘s content so they can properly index it within their search results. ALT tags also help search engines determine the best results to provide when a user searches for images. (This answer is provided by

Always internal link to another post on your website

What is an internal link?

Wikipedia says:

An internal link is a type of hyperlink on a web page to another page or resource…on the same website.

For example, you might say something like To see how SEO fits into your overall blogging plan see my post here. Internal links should never open in a new browser tab. The word here in the previous sentence is highlighted in blue which indicates that the word is a hyperlink which will take the reader to another web page, I have linked it to another blog post on my site, That blog post relates to the topic on SEO which is the topic of this post.

Internal links help boast PageRank (an algorithm used by Google Search to rank web pages in search results) and placement in the SERPS (Search Engine Results Page).


External links

What is an external link?

…if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website this is considered an external link.

You would external link to another site when you want readers’ to have access to additional information not included in your post. You should use external links as citations, give create to another author in which you have quoted, and highlight additional resources that will be helpful to your reader.

Here is an example of an external link: For more information on external links, take a look here.

External links should always open in a new tab.

Backlinks are one of the most important elements of SEO

The website MOZ explains the importance of Backlinks:

[Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another.

In essence, backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same web page or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site’s ranking position or search visibility.

The importance is so critical to your ability to rank on page one of the search that I have included two must-watch videos. I suggest you take notes while watching these videos and put the information into action immediately.

Video #1 – Brain Dean founders of the world-renown expert on SEO.


Here is Neil Patel (premier expert in digital marketing) sharing his technique to build backlinks:



Embed A Video

Video is quickly becoming one of the most important forms of content marketing and including video in your blog posts has a vital effect on your SEO effort. Google’s algorithms are increasingly placing priority on websites with video content.

How does video help?

Video increases your click-through rate ( the ratio of viewers who click on a specific link to the number of total viewers who view a page), estimates that including video on your page will give as much as a 157% increase in organic traffic.

Video lowers your bounce rate (the percentage of visitors to a particular website who navigate away from the site after viewing only one page) by encouraging visitors to spend twice as much time on your page compared to a page that has no video.

Video increases the value of your content and makes it more likely that you will get backlinks.

Here is a tutorial on How To Embed YouTube video into your website. Click the image to play the video.



*** Bonus *** SEO Techniques, Compliments of Neil Patel

Neil Patel is a world-renowned Internet Entrepreneur, best-selling author and top web influencer. Here are Neil’s 3 SEO tools that will significantly increase your search engine rankings.

  • Ubersuggest -Want more traffic? Ubersuggest shows you how to win the game of SEO. Just type in a domain or a keyword to get started. Ubersuggest is a free tool, found here.
  • Google Search Console -A free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. Google Search Console is a free tool, found here.
  • Ahrefs -Audit your website, explore competitors, research keywords & backlinks – all in one place. Powered by seriously big data & trusted by top SEO experts. Ahrefs is a paid tool and has a 7-day trial.
  • BONUS Tool – With Subscribers, you can easily grow your traffic and revenue with push notifications.  Subscribers is a free Word Press plugin that notifies your website visitors each time you add new content to your site.   Find this tool at

Here is the video where Neil explains how to use the Bonus tools.



Okay, there you have it. Now you know how to properly optimize your blog/website for the top of page ranking in the Search Engines. The benefit of proper SEO is more traffic to your website.

Website traffic is important and has an impact in three ways. The larger the number of visitors to your website the better ! … When you can increase your traffic along with the quality of the visitors, the better you will be able to increase your website conversion and get that traffic to become paying customers. –Vicky Zancancella

Now is the time for you to take action. Increase your Traffic, start to implement the SEO techniques that you have learned from this blog post. I realize that there is a lot of information covered here and you may feel overwhelmed. If that is the case just start to incorporate one or two SEO techniques in each of your blog posts and continue to add more in each future post that you write. Soon you will become comfortable with these SEO techniques and you will begin to see better search engine rankings as well as increased traffic to your website.

Here is another beginner-friendly blog post that you will benefit from:           Earn Money With Affiliate Marketing For Beginners


Take ACTION Now!   “Action takers are Moneymakers”

Recommend Resource

Click the image below to start your free Wealthy Affiliate membership.


10 comments on “Search Engine Optimization For Beginners – illustrated guide

  1. Jane

    Hi, thanks for this article – a lot of very valuable points! I’m fairly new to this SEO stuff! I’d implemented most of the points in your post, but I didn’t really get the importance of internal and external linking before – this is something I’ll definitely be following up. Thanks again for a good post.

    1. Tom Caldwell

      Thank you, Jane, for taking the time to comment and give me your feedback. I wish you much success in your online business.

  2. Henderson

    Thank you Tom for having this up on your site. I very well understand the importance of keywords in getting ranked on search engines. This optimisation tips are really much and I think I might need to go over them again to get every up here. I’ll definitely be following up bit by bit. Thanks for sharing again, it’ll be helpful for me.

    1. Tom Caldwell

      Henderson, I am thankful that have had the opportunity to help you understand SEO  on a deeper level. Thank you for you feed back. To your success, cheers.

  3. Success With a Home Business

    This outline for SEO covers it all. I like how you write about the importance of each step. The importance of SEO is a major major part for a good ranking in browsers. SERPs need SEO because it is how they read a post.  And the included video sums it up. 

    1. Tom Caldwell

      Thank you so much for your input, I could not have said it better myself. Here’s to your success, Cheers!

  4. RoDarrick

    Hello, thank you for this very germane article on search engine optimization for beginners. You have not just made life easier for people like me,you have also ensured that I don’t lack in essential knowledge about SEO. It has not been easy as a rookie trying to get myself established, everything just seems not working too well. However, I’m glad I came across this post where you did not only tell us what to do but also, how to do it. Thanks

    1. Tom Caldwell

      Ro Darrick, thank you for the kind words. I appreciate it.

      I feel your pain. Hang in there, buddy. The hard part of building an online business is the first year or two, there is such a steep learning curve. The secret to success is “Never Quit!”

      Here are the four stages of building a successful business and life” :

      Start – The faster you fail, the faster you learn. Get moving because you can not steer a parked car.

      Stuck – Do not stop when you get stuck. This is the skill stage where you are gaining the vital skills necessary to succeed in your chosen endeavor.  

      Sacrifice – Great things are never accomplished without sacrifice. Patience is a virtue, do not rush. Keep up the good work. Continue to produce quality, whether that be content, video, promotion of your content, etc.

      Success –  Success comes to those who take action. Success is all about service, 

      Here is a Napolean Hill quote that sums it up.

      “You can start right where you stand and apply the habit of going the extra mile by rendering more service and better service than you are now being paid for,”

      I wish you great success!

  5. Juliet

    Thanks Tom,  for explaining SEO with so much clarity. I was already taking care of my SEO and I didn’t even know it. I read it somewhere that the introduction has to be a story. Does one’s introduction always have to be a story to catch the audience attention? And a long tail keyword, you say 3+, I was of the opinion that it has to be at least 6 words, am I right? 

    1. Tom Caldwell

      Juliet, thank you for commenting, I do not think that every introduction must be a story. Here is a bit of info about writing an introduction, compliments of

      “The introduction needs to quickly hook your reader and convince her to read the rest of your blog post. It also has to let the reader know what your post is about, so she knows what she’s getting. Nobody likes clickbait, so you want to make sure your post is about what the headline says it is.

      Whether your approach is humor, interesting and surprising facts, or asking a question, find a way to make the first lines of your blog posts as attention-grabbing as possible. Write an introduction that would make you want to keep reading an article — a quick few paragraphs to draw the reader in and let him know what he’s about to read.”

      To answer your question about longtail keywords, defines a longtail keyword like this: 

      “Long-tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.”

      I hope this helps, I wish you great success.


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