Choose Your Audience Niche

In this training, you will learn how to choose the niche / the group of people you will serve. In other words, your audience. Affiliate Marketing is all about serving your niche audience by helping them solve their problems. That may be teaching them how to do something or help them gain a better understanding of something, help them get what they want, or even keeping them entertained.

Choose Your Audience Niche

This is part 3 of an ongoing series that teaches you How To Make Money Online For Beginners without spending thousands of dollars and wasting hundreds of hours trying to figure it out on your own.

What is a Niche?

A niche also denotes or is related to products, services, or interests that appeal to a specialized segment of the population. A Niche is your audience. A niche is sometimes referred to as a Target Market or your Ideal Customer.

When choosing a niche ask yourself the question “Whom will you serve and how you will serve them?”

The Importance of Understanding a Niche

  1. Be clear on who you are targeting.
  2. Message to Market Match. All your messaging and content should match your niche audience.
  3. (side note) When you are new to funnel building or creating opt-in forms, curiosity and brevity is your friend. Keep it short.

A Millionaire’s Wisdom about choosing a Niche

The following is an email that I received from one of my online mentors. His name is Paul Scrivens and if you would like more information about the courses and training that he offers, visit his website at Dare To Conquer.


Hey Tom,

The first question that comes to me from new bloggers or people looking to get into blogging is “what should I write about it?”

Some bloggers will tell you that you need to follow your passion and somehow everything else will fall into place. I don’t know if that is true or not because I never follow that advice.

I blog for two reasons:

  1. To make money allowing me to live the lifestyle that I want
  2. To help people

Neither of these things has anything to do with what I’m passionate about.

Instead, I choose niches based on whether or not others have found success.

Does it make sense to test the waters of a brand new niche or dive into one with a huge audience that spends money?

I choose the latter over the former every single time.

It’s why the blogs I’ve started in the past year fall under these categories:

  1. How to make money

  2. Health and fitness

  3. Personal finance

  4. Health and fitness

  5. Starting a home business

  6. Beauty and fashion

  7. Women’s lifestyle

These are all popular niches that also happen to do really well on Pinterest (you’ll understand why this is important for me on another day).

My goal isn’t to blog for years on end building things up slowly. I want to get a blog up and grow it as fast as possible.

That is impossible to do in a small niche. Since I also want to make money I only mess with niches that have shown that they can make money.

If you’re considering starting a blog then the only niches that I would consider are:

  1. How to make money

  2. Personal finance

  3. Health and fitness

  4. Food

  5. Beauty and fashion

  6. Relationships / Personal Development

  7. Lifestyle (specific ones like survival, homesteading, gardening, etc.)

These aren’t the only niches you can make money in but they are the ones that give you the best chance.

Did you think it was sheer coincidence that the big money bloggers all happen to be in how to make money niche?

Of course, each of these very large niches can be broken down into smaller niches. So if you’re interested in health & fitness you don’t have to do a general health and fitness blog. You might do yoga for pregnant women.

A personal finance blog might only focus on frugal living and couponing.

Just because there are only 7 niches in this list don’t believe that your options are limited.

If your true goal of starting a blog is to quit your job, support your family, travel the world, or do something better with your life then why make things more difficult by jumping into an unproven niche?

What I’ve come to learn is that I can become really interested in a topic once I start making money with it.

My passion is living a happier life and getting the most out of it. This isn’t tied to what I blog about but because blogging is meant to help get me closer to these goals then I need to focus on niches that produce results.

Otherwise, I’m just writing articles as a hobby.

Odds are that if you are reading this email you have an idea of the type of blog that you want to start. Now go out and find a couple of other blogs that are similar that are making the type of money you imagine.

Can you find any?

If you can’t that doesn’t mean it isn’t possible but why hasn’t anyone else done it so far?

If you can find some then that is a good sign.

Too often beginning bloggers are stubborn and believe that their passion is going to lead them to money.

“I am going to start a blog to help people fight depression.”

That’s great and when someone tells me they are going to start a blog like that I encourage them to do so. You should be helping people!

However…and I don’t say this to sound cold…is that type of blog going to line up with your financial goals?

Is it better to start a blog in a niche that you know you can make money in so that later on you can help even more people or does it make sense to start a blog in a passion niche that won’t make much money but will help some people now?

This is something you will need to ask yourself and you need to answer honestly.

If you want to read more about my thoughts on the 7 blog niches check out my post on

When you come across an income report by a blogger who you admire are they in some weird niche? Probably not. That doesn’t mean the bloggers in weird niches aren’t making money.

Plenty are and they don’t need to show income reports because their audience doesn’t care about them.

But if you think of this as a game then you want to stack the odds in your favor and this is how I do it.

Should You Niche Down?

I know this advice goes against a lot of what other bloggers have told you about niching down. The reason why I don’t niche down immediately is that I want to see what my audience is interested in.

If you want to start a personal finance blog for a specific audience, why not start by writing posts that apply to most people and then when you begin to talk to your audience you can understand who is attracted to your content.

Over time you can begin to write about more specific topics without wondering if they are going to work or not.

I call this casting a wide net. Try a couple of different topics, see what’s working, and improve upon that.

Tomorrow you are going to learn why Pinterest is my go-to marketing platform and I don’t do blogs that can’t do well on Pinterest.

– Scrivs

PS: I’ve rejected dozens of people from joining the BBC because they wanted to make their random niche blog work and they think I can help them. Maybe I could but not without a ton of effort and patience and most people don’t want to wait a year before making money with their blog

I can’t tell you that your cat knitting blog is going to do well and give you the results that you want.

The market might be too small or people in that topic don’t buy products.

It’s just easier to deal with what works.



The decision of what Niche is entirely up to you. Consider your options and make a decision. Do not worry and fall into the trap of indecision, Give yourself 24 to 48 hours to decide. Just make a decision! The truth is if you decide on a niche and it doesn’t work out to your expectation, you can always change your niche.

For more information about choosing a niche, here is another blog post of mine.

Click here to read How To Choose Your Niche For Affiliate Marketing.

Now is the time to take Action

All great accomplishment is preceded by Action. Do it now, choose your niche.


Contact Me

If I can help you decide on your niche or help you in any way in regard to building your profitable online business, use the contact button below.

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