What is a Lead Magnet & How to create it


In this blog post and video, you will learn what is a lead magnet & how to create it, the importance of a lead magnet, and the tools to use.

What is a Lead Magnet?

OptinMonster answers the question like this:

” A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc.”

Investopedia.com describes a Lead Magnet as follows;

“A lead magnet is a marketing term for a free item or service that is given away for the purpose of gathering contact details; for example, lead magnets can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. Marketers use lead magnets to create sales leads.”

So, you give prospective customers a free or low-cost digital piece of content that will point them to the solution to their problem. Successful Internet  Marketers always provide problem solutions for their audience before asking them to buy. 

The Importance of a Lead Magnet

A lead magnet helps you build an email list and once you get potential customers on your list you and then convert them into buyers by offer them ton of value and several solutions to their problems and well as help products.

Your Email List is your most valuable asset because you own the list and you can stay in touch with the people on that list and reap a constant flow of sales. For more information about why and how to build an email list Click Here.



Here is the product that I use and recommend when creating a lead magnet.

Graphic Design:  https://canva.com

Funnel/Page Builder: 

Best value and user-friendly Email Autoresponder: 



How to Create a Lead Magnet

How to Create a Lead Magnet in 5 Steps

(This information is provided by https://www.impactbnd.com/blog/how-to-create-a-lead-magnet ).

“Choose Your Buyer Persona – what is the purpose of your lead magnet? Email subscribers, Return blog visitors, etc.
don’t try to attract a wide audience. Be ultra-specific as to whom your want to attract.

Identify Your Value Proposition – The best Value Propositions are something that your buyer persona already needs, requiring less convincing on your part. Instead of trying to create something you think they could want, figure out what they already need and deliver that. (Determine what’s most important to your target buyer and go above and beyond with the value you deliver.)

Give Your Lead Magnet a Name – Now that you know what you’re offering and to whom, giving your Lead Magnet a name. Your title is essentially a headline for your value proposition that appeals to your buyer persona. Craft an eye-catching title/headline the same way your would for a blog post or email.

Choose What Type of Lead Magnet You Will Offer – Keep it simple, concise, and packed with value. You want to solve your buyer persona’s problem as quickly as possible.

Create Your Lead Magnet – The framework is done but, you still have to create the lead magnet. Remember who it’s for and the value proposition you’re promising to them. If you keep those two things in mind, the process will be straightforward.”

Helpful Tip:  Create your Lead Magnet in Canva.com

Here is a list of Highly Effective Lead Magnet that you can create

  • Mini ebook – the conventional ebook of 50 to 200 pages is an obsolete method because most ebooks never get read. They set on someone’s hard drive for years and eventually get deleted.

  The solution is to create a mini-ebook of 5 – 15 pages. Recycle     your content on a given topic that you have already published by   compiling 6 or 7 blog posts in a mini ebook. Do this easily with this   cloud-based software like Canva.com


  • Guest Post – solicit guest posts on your chosen topic and compile them into a mini ebook.


  • Offer a Bonus Additional information that was not included in your original blog post.


  • Reveal a Secretcreate a relatively short read that reveals information, not in the original blog post.
  • Resources List – information that goes into greater details of the features that you’re presented in the original post.


  • Ultimate Guide – compile a list of the topic best articles by other bloggers and link directly to each of the articles.


  • Checklist – Simplify your instructional blog post into bullet points. Each point must be an actionable step. Make your checklist printable so that each step can be physically checked off when completed.


  • Cheat Sheet – optinmonster.com describes a cheat sheet like this: “Cheat sheets are essentially the same thing as checklists, but they give the user a list of guidelines or a process that they can follow over and over again to achieve a specific benefit.”  Impactbnd.com says this about cheat sheets: “…are usually only a page or two long and they get straight to the point. You’ll often see these presented as checklists, blueprints, and mind maps.”


  • Video Training –  create a script that expounds upon your blog post and records it with your smartphone. Upload to YouTube (if you do not have a YouTube account, set one up, it is easy), set visibility to Private. When someone opts-in for your Lead Magnet include the YouTube share link in your Thank You email.


  • Webinar – according to Wikipedia a webinar is

“Web conferencing may be used as an umbrella term for various types of online collaborative services including web seminars, webcasts, and peer-level web meetings.” Nowadays most webinars performed live but are recorded so that the webinar can be replayed when someone opts in for the Lead Magnet. Webinars require the presenters to have a stable internet connection, a webcam, a headset, and a webinar hosting system.”

  • Free Trial – both digital and physical products can be offered as a free trial. This gives the potential customer an opportunity to use the product before buying. Many users will purchase or upgrade to a paid version.


  • Discount –  if you are selling your own product offer a discount for a limited time. If you are selling an affiliate offer, check and see if the product owner will allow you to give a discount.


  • Quiz – There are several online quiz builders in the market, like Interact, that make building a quiz as a lead magnet simple, fast, and easy. When designing your quiz focus on your audience. Keep it short, DO NOT structure your quiz as a survey. Automationagency.com suggests: “ThriveQuizes and GravityForms quizzes when embedding your quiz on a WordPress site. That means, if you’re not operating in WordPress, you’ll need to find an alternative option for creating quizzes.”


  • Infographic – this one requires a bit of a learning curve, Here is an article that will help you create a lead magnet-worthy infographic. Infographics can also be created in Canva.com


  • Over the shoulder demo – record your screen as you demo your product, software, or service.


    • Free Consultations – The free consultation can be a one-on-one or small group Zoom meeting (or similar online meeting service).
      This gives you a chance to interview a potential customer and them a chance to interview you.
  • Additional ideas –  contests, templates, swipe files, tutorials. The list goes on and on and is only limited to your imagination.


All the knowledge in the world is worthless unless you Take Action. “Action takers are money makers?”

  1. Take the information from this blog post and get started. Create your Lead Magnet, opt-in form, and connect to your email autoresponder.
  2. Here is the page builder where I create all my Lead Magnets, opt-in forms, and connect my email autoresponder. This page builder/funnel builder is very easy to use and has extensive training videos and quick response support included.
  3. Here is the email autoresponder that I use. Again easy to use and has excellent training and support. 

Disclaimer: Some of the links in this blog post are affiliate links. When you purchase through my link, I will earn a small commission at no cost to you. This helps me continue to provide valuable tutorials and solutions that help you earn money online.

1 comment on “What is a Lead Magnet & How to create it

  1. Tom Caldwell Post author

    Hello everyone, Thank you for reading my blog post on What Is A Lead Magnet & How To Create It.. I hope you learn someone new and use it to solve your problem of generating leads and sales for the products you have created or afflilate products you maybe promoting. Be sure to check the page builder and email autoreaponder that I recommend at the bottom of the post. Thanks again do watch the video.


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